The relocation of Queen Mary & Westfield College from Hampstead released a redevelopment site of four acres suitable for residential use in the heart of a sensitive Conservation Area.
Principal features of the site were mature trees and gardens occupying roughly half of the land with the other half being occupied by College Laboratories. This precluded the form of new development following the pattern of the large Edwardian houses and gardens occupying most of the surrounding area.
In order to maximise the potential of the site, it was necessary to create a pattern of development, which could achieve substantial accommodation while empathising with the character of the area.
Amongst the various College buildings adjoining the site is a collegiate complex of student quarters, which has built up over a century around the Grade II Listed Kidderpore Hall.
It was identified that the footprint of these buildings when mirrored onto the available site area almost exactly fitted providing a built precedent which was demonstrably appropriate as extant on the ground for all to see.